Case Study
Case Study
Mint Playing Cards
Mint Playing Cards are a premium, custom-designed deck built for collectors, magicians, and enthusiasts, combining refined aesthetics with high-performance handling to create a globally recognized, standout product.
The Problem
52 Kards needed to launch a standout product in an already saturated playing card market where most decks fail to gain traction.
52 Kards needed to launch a standout product in an already saturated playing card market where most decks fail to gain traction.
The challenge was to create something not only visually distinct, but compelling enough to generate demand, build hype, and perform at a high level on Kickstarter.
Kickstarter Funds Raised
$690k
Kickstarter Funds Raised
$690k
Kickstarter Funds Raised
$690k
Funding Speed (SC)
3min
Funding Speed (SC)
3min
Funding Speed (SC)
3min
Launch Performance (FC)
$150k
Launch Performance (FC)
$150k
Launch Performance (FC)
$150k
Solution
Brynga led the complete design of the Mint Playing Cards, crafted by Christofer Tinsly "Lacoste", delivering a fully custom deck built to stand out visually and commercially.
Brynga led the complete design of the Mint Playing Cards, crafted by Christofer Tinsly "Lacoste", delivering a fully custom deck built to stand out visually and commercially.
The design combined strong brand identity, collector appeal, and market positioning to maximize launch performance. The result was a record-breaking Kickstarter campaign that raised over 150,000 dollars in just 30 days, earned a front page feature on Kickstarter, and gained traction across major blogs. The deck quickly became one of the most recognizable playing cards worldwide and is now sold globally. Building on that success, the second release generated over 500,000 dollars and was fully funded in just three minutes, reinforcing its status as a top performing product in its category.
Final Thoughts
Mint Playing Cards launched as a category-defining product, raising over $150K in 30 days, earning front-page placement on Kickstarter, and gaining global recognition. The second release scaled even further, generating over $500K and funding in just 3 minutes, proving the power of design-driven demand and brand-led product success.
Mint Playing Cards launched as a category-defining product, raising over $150K in 30 days, earning front-page placement on Kickstarter, and gaining global recognition. The second release scaled even further, generating over $500K and funding in just 3 minutes, proving the power of design-driven demand and brand-led product success.Mint Playing Cards launched as a category-defining product, raising over $150K in 30 days, earning front-page placement on Kickstarter, and gaining global recognition. The second release scaled even further, generating over $500K and funding in just 3 minutes, proving the power of design-driven demand and brand-led product success.
Mint Playing Cards launched as a category-defining product, raising over $150K in 30 days, earning front-page placement on Kickstarter, and gaining global recognition. The second release scaled even further, generating over $500K and funding in just 3 minutes, proving the power of design-driven demand and brand-led product success.Mint Playing Cards launched as a category-defining product, raising over $150K in 30 days, earning front-page placement on Kickstarter, and gaining global recognition. The second release scaled even further, generating over $500K and funding in just 3 minutes, proving the power of design-driven demand and brand-led product success.
Mint Playing Cards launched as a category-defining product, raising over $150K in 30 days, earning front-page placement on Kickstarter, and gaining global recognition. The second release scaled even further, generating over $500K and funding in just 3 minutes, proving the power of design-driven demand and brand-led product success.
Christofer Tinsly
CHIEF CREATIVE STRATEGIST
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07
THE FIRST STEP
hit the ground running
We take a close look at your brand, offering and digital experience to uncover growth opportunities and give you a clear direction you can confidently move forward with.
"We don't guess. We define the steps, then we build."
– DIRECTOR OF PARTNERSHIPS, Riel Bo
07
THE FIRST STEP
hit the ground running
We take a close look at your brand, offering and digital experience to uncover growth opportunities and give you a clear direction you can confidently move forward with.
"We don't guess. We define the steps, then we build."
– DIRECTOR OF PARTNERSHIPS, Riel Bo
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